Journal

Notes from the work.

Short pieces on how video and photo content currently works in social media. Not trend chatter, but what I actually see while shooting and while going through the numbers afterwards.

• 05 August 2026Formats

  Stories keep, reels fetch

  120,300 views from reels against 4,024 from stories, in the same month. The two formats do not do the same job.

• 28 July 2026Reach

  Reach does not come from your followers

  Over ninety percent of views come from people who do not follow you. That changes where you start.